About Us
The story behind The Hug began when Lynda King visited a friend receiving treatment in the hospital. Her friend assured her that the medical care was great—but she still felt cold, exposed, and anxious in the standard hospital gown.
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That moment sparked an idea. What her friend really needed was to feel warm, comforted, and secure—like a hug. From that simple need, The Hug was born. Today, it’s helping patients in hospitals and infusion centers feel more at ease, one comforting layer at a time.
Our Goals
Develop a thoughtfully designed garment that wraps the wearer in warmth and reassurance.
Whether they are...
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• Recovering in a hospital bed
• Receiving treatment in an infusion center
• Nursing a newborn
• Giving slight compression to an autistic individual
• Providing a beautiful gift for someone at home
To be an inspiration for others who see a need in society and the confidence to make that vision a reality.
Background
Lynda King is a serial entrepreneur. She has started and developed two other profitable companies and subsequently sold each.
The Hug, 2025 //​ King Size Bows, 1999 - 2014,
Developed and marketed the popularity of bows on cars, buildings and grand openings. Sold to a private investor.​ // The King Collection, 1980 - 1991, A designer line of high fashion costume jewelry sold to retail stores throughout the nation. Sold to a Home Shopping Network
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She has also extensively consulted in business development and marketing for national real estate and tech companies.